Sales Automation

"Sales force automation (SFA) can help you speak with one voice, live up to your promises and gain insight into your sales".*

 

SFA is about maximising the time your salespeople spend selling, whilst still providing the visibility that management need to monitor performance. Salesforce is the market leader in SFA, managing every key sales function in a single, easy-to-use tool. It combines lead generation, account & contact management, opportunity pipeline, forecasting and territory management with real-time reporting, resulting in comprehensive, on-demand SFA.

 

Myriad Minds can customise Salesforce and mould it perfectly to the needs of your sales team and senior management. We craft SFA solutions that save time, reduce errors and encourage good practices, allowing your sales team to spend more time closing deals.

 

Common Sales Problems*   Salesforce SFA Solutions
 
1 Not Keeping Promises Loss of your customer's trust (and possibly their business).   Task management and workflow
Set up tasks, reminders and workflow actions to ensure your staff follow up on customer requests, issues and any promises made during the sales process.
 2 Speaking with many voices - Giving your customer inconsistent messages.   Visibility of the full history of each account
Enable easy access to the full communication history and commentary on all accounts. Track phone calls using telephony integration (CTI) and integrate email and SMS communications.
 3 Not knowing your customer - A sign that you don't care about your customer's business.   360° customer view
Provide sales history, service details, contract details and financials in a single customer view. Feed customer data seamlessly between CRM and other internal systems. Enable access to full customer details for your field sales staff using mobile devices.
 4 Customers don't know you
Requires constant relationship rebuilding effort by sales reps.
  Targeted marketing campaigns   
Segment your customer base and run targeted marketing campaigns. Integrate market-leading eMarketing tools to extend your marketing capability and measure campaign effectiveness. Track your customers' behaviour from initial click right through to closed sale.
 5 Predicting the future
Proactive versus reactive ability to satisfy your customer's needs.
  Sophisticated analytics and reporting
Analyse customer transaction history, identify trends and forecast the future. Quickly tailor your products, services and sales approach according to anticipated demand ahead of your competitors, rather than scrambling to respond.
 
To learn more about how Myriad Minds and Salesforce can deliver SFA for your business, simply contact us.
 
*Opening quote and common sales problems taken from Rick Cook's 5 Common Sales Problems - And How SFA Solves Them, Inside CRM - Oct 2008
 

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