Everyone “gets” the concept of Salesforce as the killer CRM system in the cloud; Salesforce owns that space. But with a bit of creativity, you’ll see that the underlying Force.com platform is where the real power is, especially for extending CRM to your customers. The good news? Salesforce CRM is part of Force.com, so everything is seamless. The catch? There genuinely isn’t one, simply the need for a little upfront ingenuity.

Here’s a demo. We’ve used Force.com Sites and custom content management in Salesforce to create an interactive corporate website, entirely in the cloud. Everything you see here is pure Force.com, with no third party tools or extra licences required.