Everything mobile is HOT. Mobile advertising, mobile video and mobile CRM are just three mobile trends that will continue to flourish over the next several years.

As mobile adoption increases, mobile CRM will move from being seen as a competitive advantage to “the way we work”. It’s not a question whether should you go mobile, but when.

Companies who use Salesforce find the mobile app to be a great tool. Why? Well, it enables reps to stay connected even when they’re on the move. With instant access from a mobile device, reps can log calls, respond to leads, update opportunities, access key account information and view dashboards, whether they’re in a customer’s lobby or the back of a cab.

And yet, like any successful technology implementation, a well defined process and strategy will go a long way.

Bill Kalma of Model Metrics suggests asking 5 key questions before implementing SF mobile to help “separate fact from fiction and apply a mobile strategy that fits your organization and your users so you can realize success.”

What are they?

1.    Who are your users?
2.    How mature are your processes?
3.    What do users need to do to get their job done?
4.    What device suits your needs?
5.    How will security be maintained?

SF Mobile is available for Black Berry, iPhone and Windows Mobile device users. It’s free on Unlimited edition while Enterprise and Professional edition users can either pay extra for the full feature solution or use Mobile Lite, a free scaled down version.

Increase Salesforce adoption. Increase sales rep productivity. Go mobile today.