Increasingly, customers prefer to receive service through the internet. According to Gartner, by 2012, 65% of all support conversations will happen over the internet. How is your company adapting?

Here at Myriad Minds, this trend has created strong demand for Salesforce Customer Portal and it’s helping our clients deliver faster, anytime service while lowering customer service costs. In fact, Gartner studies have shown the average cost of a customer interactive via phone is $7.50, while the same interaction via a self-service portal is only 50 cents. The value of customer portal is even greater now that Salesforce Content is free.

Using customer portal, your company can deliver a tailored web experience by selectively exposing internal processes to your customers. Because customer portal is built on the Force.com platform, custom portals can be rolled out in weeks, not months. A basic portal can be setup in a few days.

Some of the more common uses of customer portal include:

• Knowledge Base/Service/Cases: Provide easy self-service, 24×7
• Help & Training: Deliver rich content in an engaging experience
• Ideas: Let customers post ideas or questions, vote on the answers of their peers, and add their own comments
• Reporting: Allow customers to create reports and track their service

If you want to learn more, below is a recorded webinar that provides a comprehensive overview.